Harriet (fashion designer) places her label between Donna Karan and Vivienne Westwood. The place is for the price of the designs. Our target audience is aware about the price of the designs so they will expect to see the high quality of the garments or great designs. This label is more about the quality of the fabric and the adaptable designs. The customers will be globally aware about politics, culture end economy.
These type faces are not want this brand need. I have to do a more deep research on branding and logo design for fashion labels.
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