Branding

-The process through which a cohesive, continuing impression of a business, product or service is formed in the minds of our audience

-Endless

-Takes place in every interaction between a company and it’s audience

-A brand is the unique sum of impression associated with a particular company, product, service

-The brands endures

-Branding is based on what goes in

Identity: who, what why you are

Individuality =Identity

The message

Position concept

Brand Promise

Personality: The human qualities and/or the persona, which reflects the character of the business. (The personality that I will give to the Fashion Label)

The name most important branding decision

Name (essential messages, personality, brand promise) and logo becomes distinctive and memory tag

Logo is the most succinct visual expression of a company’s identity. Important judgements are made, base on reading the visual language of the logo