• I liked the idea of getting anonymous feedback from the students and tutors. It was great to know how viewers could see my ideas and designs in order to create a brand identity of the company which will attract the specific target audience.
• From this feedback I had to work on the type faces and find which one is the best for this interior company an also work on the "S" because it wasn't so clear. Most people could read only the "cope", so I had to work on the shape of the chair, and if I could just use it as a symbol.
• Also the textile can be too much on a logo, so I have to work on that as well.