· In this album I have a range of fashion photos that I keep as a reference. In these photos I find ideas for lighting, posing of the models as well as the styling and make up in each photo shoot.
· As an Art Director I have to think about every detail in a photo shoot according to semiotics, visual language and find the best way to present the designs to the specific target audience.
· By analyzing and decoding these photos I will try to adopt every element that is relevant to my client’s needs and ideas.
· Finally I will shape fashion images and an identity of the new brand Harriet Hjellman.
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