Context and Content
Footwear and personal Accessories
Agency: DDB, Paris
Creative Directors: Sylvain Thirach, AlexandreHerve,
Copywriter: StephaneKaczorowski
Art Director: SebastienSkrypczak
Client: Nike Running Shoes
Firstly you choose this advertisement because we found very interesting the fact that there isn’t much information for the viewer. There is no figure, it’s a landscape, a field we can see the sky. The horizon is in the middle of the image so it gives a balance to the image. On the horizon there is a slogan with tiny fonts, which says “Finish Line”.
On the bottom on the right, we see the logo “nike” and the word run. We assume that is a cloudy morning and the sun is rising. We see the field, which is alive, with green and yellow colours.
On the one hand we see this ad as the point of view of a runner or anybody who wears Nike shoes, clothes and accessories and has a limitation- the finish line. In fact there are no limits because the limitation is the horizon, which is endless.
On the other hand we see the Nike as a Brand, which is endless and unlimited.
According to the book “The ultimate book for the colour conscious, the completeguide to colour” by Tom Fraser and Adam Banks the brown and black colours that we see at the beginning of the field, present heaviness and coldness and the yellow and green colours of the field present emotional strength, confidence, vision, quality and truth. The blue of the sky presents communication and trust and the grey presents psychological neutrality.
Also we believe that this landscape could be anywhere, so it presents a universal image, giving the idea of globalization.
No comments:
Post a Comment